• Developed and executed multi-channel marketing strategies, ranging from targeted email campaigns to high-visibility Times Square billboards. Ensured alignment with brand objectives while maintaining high standards of quality control throughout the production phase. Collaborated closely with cross-functional teams, including marketing and production, to guarantee seamless implementation and consistency across all touchpoints.

• One of five chosen to test the software, Celtra, for both feasibility of automation robustness compared to Photoshop or InDesign in relation to how we work and creative execution.

• Expanded my expertise by learning Figma, enhancing my proficiency in UI/UX design and collaboration tools to support various business initiatives.

• Skilled in enhancing images through color correction, blemish removal, and refining details to ensure high-quality, professional visuals for both print and digital platforms.

• Assisted in the creation of and served as the primary designer for developing and maintaining the yearly Brand Guidelines for Halloween Horror Nights event assets for both Universal Orlando and Hollywood locations. Halloween Horror Nights is Universal’s largest nationally renowned event and requires a fresh re-brand every year.

• Worked closely with Creative Directors and Project Managers to concept, design and execute campaign tactics for Universal’s annual events and new product launches such as Jurassic World VelociCoaster.

• Daily responsibilities included the design of tactics ranging from environmental graphics such as wall murals and bus wraps to print and digital ads, that all maintain licensor integrity and display our partnerships in a positive light.

• Served as an integral part of the design team that rebranded the Universal Annual Pass renewal program. Elements consisted of 25 letters, 16 mailers and 2 envelopes. Designed and implemented a co-branded Annual Passholder’s Lounge inside the park as part of a partnership with Coca-Cola®.

• Sole creative working from home, responsible for time management ensuring that all deadlines were met. Maintained frequent and effective communication with partners.

• Developed a number of collateral pieces with the sole purpose of improving engagement with the target audience — engagement ranged from mere brand awareness to motivating Call to Actions.

• Responsible for following client brand standards, creating a consistent identity and brand voice throughout various tactics.

• Primary responsibilities were to prepare ads and collateral for press including building in hi-resolution, retouching and finally collecting assets for final output.

• Lead creative responsible for assembling agency RFPs.

• Integral part of the creative team responsible for developing grand opening materials for the Seminole Hard Rock Hotel & Casino Tampa and Hollywood properties.

• One of two people involved in the execution of all in-house video production; from logging footage to editing commercials for such clients as Steamboat Grand and Fairmont Bermuda.